Website Brief

01 — About You

Your full name

Business / brand name

Your email address

What does your business do? A sentence or two is fine — don't overthink it.

Who is your ideal client or customer?

02 — Inspiration

Share 3 websites you love Include the URL and what specifically you like about each one.

What layout styles appeal to you? Select all that apply.

Any specific elements you'd like to include? e.g. video backgrounds, animations, booking widget, shop, blog, testimonials carousel…

Anything you've seen and definitely do NOT want?

03 — Visuals & Screenshots

Upload screenshots, mood board images, or any visuals

Click to upload files

PNG, JPG, PDF — as many as you like

Or paste any image links / Pinterest boards / Figma links here

04 — Branding & Colours

Do you have existing brand guidelines or a logo?

Yes — full brand kit Yes — logo only No — starting fresh

Your brand colours (enter hex codes if you know them) Leave as-is if you'd like me to suggest a palette.

Primary

Secondary

Accent

Background

Overall colour mood If you don't have set colours, which direction feels right?

Font preferences (if any) e.g. "serif headings, clean body text" or specific fonts you like.

05 — Pages & Structure

How many pages does your site need?

List your pages and the sections each one needs e.g. Home: hero, about blurb, services, testimonials, contact. About: full bio, photos, timeline.

Do you need any of the following?

06 — Content & Copy

Do you have copy (written text) ready?

Yes — all written Some of it Not yet I need help writing it

Please note: copywriting assistance is available as an add-on service. Elfina will discuss pricing with you after reviewing your brief.

Do you have photos / images ready?

Yes — professional photos Some photos Will use stock images Not yet

List all external links your site needs Social media profiles, booking tools, shop links, affiliate links, YouTube channel, podcast, etc.

07 — Contact & Enquiries

How would you like to receive enquiries from your website?

Direct email link

A "mailto:" link opens the visitor's email app. Simple, no setup required. Works perfectly for most small businesses.

Simple contact form (recommended)

A form on the site — responses land straight in your inbox. Requires a free third-party service (e.g. Formspree). No coding needed on your end.

Advanced form / CRM integration

Connect to tools like Mailchimp, HubSpot, Notion, or a custom backend. Best for lead capture funnels or automated workflows. Involves extra setup.

Email address where enquiries should go

08 — Your Assets

Upload your photos & images Upload each photo as a separate file — the more you share, the better. JPG, PNG, or WebP.

Click to upload images

JPG, PNG, WebP — upload each photo separately

Upload your website text One document with all the copy you want on your site — headings, paragraphs, bios, service descriptions, anything. Word or PDF works great.

Click to upload your copy document

Word, PDF, or Pages — one file with all your text

09 — Anything Else

Is there a launch deadline?

Anything else I should know before we get started?

Let's build your website.

Brief received!