Client Onboarding — Moment to Moment Pictures

01

About You

Your full name*

Phone number*

Your email address*

Business / brand name*

Do you have an existing website?

What does your business do?* A sentence or two is fine — don't overthink it.

Who is your ideal client or customer?*

Do you already have a domain name? e.g. smithstudio.com — leave blank if you don't have one yet.

02

Inspiration

Share up to 3 websites you love Include the URL and what specifically you like about each one.

What layout styles appeal to you? Select all that apply.

Any specific elements you'd like to include? e.g. video backgrounds, animations, booking widget, shop, blog, testimonials…

Anything you've seen and definitely do NOT want?

03

Branding & Colours

Do you have existing brand guidelines or a logo?*

Yes — full brand kit Yes — logo only No — starting fresh

Your brand colours Enter hex codes if you know them, or leave as-is and Elfina will suggest a palette.

Primary

Secondary

Accent

Background

Overall colour mood If you don't have set colours, which direction feels right?

Font preferences (if any) e.g. "serif headings, clean body text" or specific fonts you like.

04

Pages & Structure

How many pages does your site need?*

1 page — from $1,000 2–4 pages — from $2,500 5–8 pages — from $4,500 9+ pages — let's talk Not sure yet

Pricing varies based on complexity — Elfina will confirm your quote after reviewing your brief.

List your pages and the sections each one needs e.g. Home: hero, services, testimonials, contact. About: bio, photos.

Do you need any of the following?

05

Content & SEO

SEO is how people find your site through Google. The technical setup — sitemap, indexing, search console verification — is just the foundation. What actually drives rankings over time is content: blog posts in your voice, page copy that uses the language your audience searches for. The more genuine content you publish on topics your audience cares about, the stronger your SEO compounds.

We can help with the foundation, the content, or both. Pricing depends on scope and volume — we'll walk through what makes sense on our call.

What kind of content & SEO support do you want?*

None — I'll handle this myself

You're not focused on search rankings, or you'll handle SEO and content on your own.

Just the technical SEO foundation

Get the site indexed properly — Search Console + Bing verification, sitemap, robots.txt, canonical tags, redirects from old URLs if you're replacing an existing site. You'll handle the content yourself from there.

Just help with copywriting

You want help writing the website pages (home, about, services, etc.) — but you're not focused on search rankings. Priced based on the number of pages we write together.

Full SEO + content strategy

Technical SEO foundation, page copywriting, plus ongoing blog content that compounds your search rankings over time. We send a short story questionnaire so the writing sounds like you, not generic. Priced based on volume.

Tell me more on the call

You'd like to understand what's possible before deciding.

06

Content & Copy

Do you have copy (written text) ready?*

Yes — all written Some of it Not yet I need help writing it

Need copywriting help? See the Content & SEO section above — copywriting is part of how we approach SEO and content strategy together.

Paste your website copy here If you have text ready, paste it all below — headings, paragraphs, bios, service descriptions, anything. Don't worry about formatting.

Do you have photos / images ready?*

Yes — professional photos Some photos Will use stock images Not yet

Sending your images & files

Once you submit this brief, I'll email you a secure upload link for your photos, logo, and any other files — no need to send anything now.

Paste any inspiration image links Pinterest boards, Figma links, screenshot URLs, anything visual.

07

Social Media & Links

Your social media handles Leave blank any that don't apply.

Instagram

Facebook

TikTok

YouTube

Other (podcast, Substack, etc.)

Any other links to include on your site? Booking tools, shop, affiliate links, etc.

08

Contact & Enquiries

How would you like to receive enquiries from your website?

Direct email link

A "mailto:" link opens the visitor's email app. Simple, no setup required. Works perfectly for most small businesses.

Simple contact form

A form on the site — responses land straight in your inbox. No coding needed on your end.

Advanced form / CRM integration

Connect to tools like Mailchimp, HubSpot, or Notion. Best for lead capture funnels. Involves extra setup and may incur additional cost.

Email address where enquiries should go

What fields should the contact form include?

09

Anything Else

Is there a launch deadline?*

Anything else I should know before we get started?

Let's build your website.

Brief Received